Scoops, Stories & Second-Gen Magic 

The story of this ice cream shop begins in 1985, when my mom married my dad and moved to his hometown: Wisconsin Dells. Not long after, she opened a little candy shop in this very spot overlooking the Wisconsin Dells dam. Over the years, the space evolved — first a sweet shop, then a locally loved café, followed by a bar and grille. While the building was eventually rebuilt to house Bella Goose Coffee, my mom kept her corner for the ice cream shop — holding on to a bit of the sweetness that started it all. 

My roots run deep here — I grew up in the Dells and in the world of customer service. Over the last decade, I lived and worked abroad in education and development, earned my master’s degree, and later moved to Chicago to work in emergency management.

But when the time was right, I came home to where it all began — ready to take everything I’d learned and reimagine this little corner of the shop in my own way.

And voilà!

A fresh coat of pink paint, a white picket fence, lots (and lots) of flowers — and The Dells Ice Cream Shop got a new look with the same sweet spirit it’s always had.

These days, my mom is still cheering me on and offering advice from the sidelines, while I run with the creative freedom to make this place truly mine. It’s been the sweetest kind of full-circle moment — and I hope you love it as much as I do.

💕